This summer we had the pleasure of working with the team at Pereira O'Dell on the launch of a new 40-acre, 6-building complex on Manhattan’s west side. Manhattan West includes more than 6 million square feet of office, retail, dining and entertainment space. Between its two towers sits the main plaza which was the focus of our illustration work for the campaign, as well as a wider illustration of the complex in the context of its surroundings like the nearby High Line, and a map view of the block that contains Manhattan West. Using the MW brand color palette, we attempted to capture the atmosphere and vibe that the new site will have including art installations, bars and restaurants, stores, a theater, and tiered public spaces. Stay tuned for more Manhattan West work coming soon as new tenants of the space are announced.

Close Ups

Initial Concept Sketches

Outdoor Campaign