Clean Energy Brand Illustrations
We're excited to share a whole truckload of new work for a project all about taking a new approach to an old industry. Branding and advertising firm Cook’N’Judd tapped DKNG to help bring personality-filled illustrations, infographics, and animations into the world of renewable natural gas. Clean Energy is a different kind of energy company, producing renewable natural gas by using waste from dairy farms to produce energy. In an industry steeped in tradition, the challenge was to give Clean Energy a fresh new look to both represent the brand, and also explain how they produce energy while helping the environment.
The solution was to turn to illustration to create a unique and ownable look for the company. Through illustration we were able to get creating with how we represented the relationship between cows and fuel production, as well as create infographics explaining how the process works. While the energy industry overall strikes a pretty serious tone, Clean Energy fortunately was will to take chances on injecting some fun and humor into their brand, which has helped to truly set them apart from the competition.
In addition to a full set of brand illustrations, we also got to work on a range of other projects for Clean Energy including print and video ad campaigns, spot illustrations and icons for the CE website, and brand patterns.
Thanks to Cook'N'Judd for their leadership and art direction on the project, as well as our friends at Down the Street for bringing the animated concepts to life.
