American Vistas USPS Postage Stamps
We're excited to share a new release from USPS, postage stamps featuring the art of our Horizons series of minimalist travel landscapes. Now called American Vistas, the presorted stamps feature the beach and mountain scenes we created, now in a new color palette, and of course a much smaller scale.
Creating art for stamps is always a fun challenge in that we constantly have to remind ourselves of the scale of the finished piece, and to ensure that the art is bold and iconic enough to read at the small size of a postage stamp. The American Vistas stamps stand out because they actually started life as much larger art print designs, that we then adapted to work as stamps. Since the original art was inspired by vintage travel poster style, the prints were already quite minimalist and therefore lended themselves well to being applied to stamps. The main challenge became adjusting the cropping, colors, and the inclusion of type to make them work cohesively at the small scale of postage stamps.
The release of these stamps was made even more special in that the first day of issue ceremony for American Vistas took place in San Diego, CA, our hometown. Our own Nathan Goldman spoke at the ceremony and unveiled the stamps along with the Postmaster of San Diego. Thanks to Greg Breeding, art director extraordinaire, whose guidance brought these stamps to life. American Vistas stamps and first day covers are available now through USPS and just may be arriving in your mailbox in a presorted letter in the near future!